WELCOME TO WHY SPORTS

INCREASING ACTIVITY

Welcome to Why Sports, your go-to destination for insightful interviews, captivating webinars and dynamic conferences dedicated to transforming the way we perceive and engage with sports, leisure, health and well-being. We believe in the power of sharing information to drive positive change and inspire a healthier, more active nation.

CONFERENCES

GREEN GOALS 2026 CONFERENCE

FROM STRATEGY TO ACTION

Manchester Conference Centre

Manchester

2nd July 2026

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INVESTING IN SPORTS AND ACTIVITY CONFERENCE

FUNDING THE FUTURE OF PHYSICAL ACTIVITY

Manchester Conference Centre,

Manchester

12th November 2026

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WHY SPORTS 2027 CONFERENCE

STRONGER COMMUNITIES,

HEALTHIER NATION

The View, Royal College of Surgeons

London

11th March 2027

COMING SOON

WEBINARS

Webinar

Improving Health and Increasing Activity

Coming Soon

Expert speakers will guide you through the ins and outs of Social Prescribing, offering actionable insights, best practices, and real-world success stories.

Webinar

Sustainable Sports

Coming Soon

It's imperative that we shift our operational practices immediately to mitigate our environmental footprint and actively contribute to broader initiatives aimed at achieving net zero emissions.

Webinar

Active Workplaces

Coming Soon

For many, over 60% of their day is sedentary. This inactivity is a real cause for concern. The CBI estimates the annual cost of absenteeism to be £11bn.

NEWS & BLOGS

UK Health and Fitness Market Report 2026 reveals visits to health and fitness clubs up 10%, and 18% of the population are now members.

The UK health and fitness sector has achieved record growth, with membership penetration rates reaching 18% and total income hitting £6.5bn, according to the UK Health & Fitness Market Report 2026 , published today (9 April). Annual report from ukactive, in collaboration with Sport England, 4GLOBAL, and Grant Thornton UK, shows a record 12.2 million people are now members of a health and fitness club in the UK. Visits to clubs have risen by 10% since 2024, reaching 679 milli

ukactive

New data shows parkrun’s savings to NHS England.

New data and research revealed on Social Prescribing Day have shown how parkrun is saving NHS England money in the treatment of key health conditions, with 7 in 10 Britons also backing GPs to socially prescribe parkrun to patients. The new data from Sport England highlights direct cost savings to the NHS in the preventative treatment of depression (£13.8 million) type 2 diabetes (£13.5 million) and in reduced GP and hospital visits (£9.2 million) as a result of people taking

parkrun

Play It Green and Why Sports: Turning Green Goals into Practical Action.

Sustainability can often feel like a difficult subject to navigate. For many organisations across sport, leisure and physical activity, the intention to make a positive difference is there, but the route forward can feel unclear. The language is often technical, expectations are changing, and for organisations already focused on supporting healthier communities, it can be hard to know where to begin. That is one of the reasons Why Sports is pleased to be working with Play It

Why Sports

Making Girls’ Sport Easier to Find. The Story Behind Girls in Sports.

Girls in Sports was created from a simple but important realisation: while there are many clubs, programmes, and opportunities available for girls and women in sport, they are often far too difficult to find. This became clear through personal experience. While trying to find a sports club for twin girls, it quickly became apparent just how fragmented the information was. At the same time, the same question kept appearing on social media from other parents: “Does anyone know

Girls In Sports

Green Goals, Healthier Lives: Why Sustainability and Tackling Inactivity Must Go Hand in Hand.

Across the sport, leisure, health, and education sectors, sustainability is growing in importance. Strategies, policies, and funding increasingly focus on net zero, carbon reduction, offsetting, calculators, and environmental targets. Yet many people in the sector remain unsure what sustainability means for their daily work. That uncertainty is understandable. For those working to increase activity, improve mental well-being, fight obesity, reduce loneliness, support people w

Why Sports

Why We Have Launched the Why Sports Conference Pass for 2026.

At Why Sports, we are always looking at how we can better support our community and create more meaningful opportunities for professionals and organisations to engage with the conversations shaping our sector. Across the coming year, Why Sports will deliver three major conferences, each designed to bring together expert speakers, senior leaders and professionals from across sport, physical activity, health, sustainability and investment. These events will include: Green Goals

Why Sports

To play, press and hold the enter key. To stop, release the enter key.

WELCOME TO WHY SPORTS

INCREASING ACTIVITY

CONFERENCES

WEBINARS

Improving Health and Increasing Activity Coming Soon

Sustainable Sports Coming Soon

Active Workplaces Coming Soon

NEWS & BLOGS

UK Health and Fitness Market Report 2026 reveals visits to health and fitness clubs up 10%, and 18% of the population are now members.

New data shows parkrun’s savings to NHS England.

Play It Green and Why Sports: Turning Green Goals into Practical Action.

Making Girls’ Sport Easier to Find. The Story Behind Girls in Sports.

Green Goals, Healthier Lives: Why Sustainability and Tackling Inactivity Must Go Hand in Hand.

Why We Have Launched the Why Sports Conference Pass for 2026.

Improving Health and Increasing Activity

Coming Soon

Sustainable Sports

Coming Soon

Active Workplaces

Coming Soon