08:00 - 09:00- Registration, refreshments, and networking.
A chance to connect with senior leaders from across sport, physical activity, health, education, local government, facilities, investment and the wider active economy before the conference begins.
09:00 - 10:30 Morning Plenary Session I (CottonTheatre)
Investing In Sports and Physical Activity Conference.
Policy, Strategy and the 2027 Opportunity Landscape.
09:00 - Welcome to the Investing In Sports and Physical Activity Conference:
Conference Chair
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As the sector looks ahead to new funding requirements, changing expectations and increasing pressure to deliver long-term value, this conference will ask what it will take to build a more economically sustainable, investable and impactful future for sport and physical activity.
09:10 - Investing in Place: The Future of Sport, Leisure, Prevention and Community Wellbeing.
Cllr Julie Jones-Evans, Deputy Chair of the LGA Culture, Tourism and Sport Committee (Confirmed)
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What local government reorganisation and devolution could mean for sport, leisure and physical activity services.
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Protecting prevention, community wellbeing and local services during a period of change.
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Developing more integrated approaches to commissioning, investment and delivery across councils, the NHS and local partners to strengthen the contribution of physical activity.
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The support and leadership councils need from national government and sector partners.
09:30 - Investing in Nature for Health: Connecting nature-based interventions with health investment and exploring shared opportunities for the nature and physical activity sectors..
Dave Bell, Principal Officer: Health and the Environment, Natural England (Confirmed)
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Understand the health funding and investment landscape and its implications for nature-based interventions.
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Explore how nature-based interventions can meet investor priorities through clearer health benefits, stronger partnerships and compelling propositions.
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Consider shared investment challenges and opportunities for nature and physical activity, and how they can make a stronger case together.
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Understand how place-based decisions and local partnerships can connect nature, physical activity and health outcomes with funders’ priorities.
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Shape the next phase of collaboration to test investment approaches and build sustainable funding models for nature, health and people.
09:50 - The National Investment Picture: Where sports and physical activity sit now.
Jason Fergus, Chair of the Investment Committee, Sport England (Confirmed)
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Where current investment is flowing and where the most significant gaps remain.
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Why the sector must evolve beyond fragile grant dependency.
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What a stronger, more resilient funding future could look like.
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How organisations can begin positioning themselves for the next phase of opportunity.
10:10 - From Underused Park to Thriving Community Hub: The Courtside Story.
Jeff Hunter, Director, Courtside Hubs CIC (Confirmed)
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How Courtside identifies underused park facilities and works with councils to bring them back into use.
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How investment, partnerships and a mix of free, low-cost and paid activities support a sustainable hub.
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What Courtside has learned about attracting people into physical and social activity.
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The outcomes achieved and the lessons other places could apply.
10:30 -11:00 - Coffee, Refreshments, and Networking
Served for all attendees
11:00 - 12:40 - Morning Plenary Session 2 (Cotton Theatre)
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Investing In Our Futures.
11:00 - Workforce, Leadership and Economic Resilience.
Tara Dillon, Chief Executive Officer, CIMSPA (Confirmed)
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The role of leadership and professional standards in creating economic sustainability.
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Why workforce quality is an investment issue, not simply an operational issue.
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What partners, funders and investors expect from credible organisations.
11.20 - 2027 Starts Now: Where the next opportunities for investment, commissioning and partnerships will come from.
Andy Taylor, Chief Executive Officer, Active Partnerships National Organisation (Confirmed)
Hayley Leaver, CEO, Greater Manchester Moving (Confirmed)
Jason Fergus, Director, Active Essex. (Confirmed)
Josh Lethall, Chief Executive, Active Oxfordshire. (Confirmed)
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How the funding and commissioning landscape is shifting.
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Which partnerships and propositions are most likely to attract support?
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What organisations need to do now to become opportunity-ready.
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How delegates can position themselves ahead of 2027.
11:40 - Unlocking and Aligning Investment Around a Shared Mission.
Hayley Lever, CEO, Greater Manchester Moving (Confirmed)
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Ten years of co-investment within Greater Manchester’s devolution journey.
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Aligning physical activity with the priorities and outcomes of different investors.
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Using evidence, evaluation and compelling stories to strengthen the investment case.
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Building trusted relationships through collaboration, co-design and shared purpose.
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Transferable lessons for community organisations, system partners and national bodies.
12:15 - 13:00 Masterclass Presentation.
Masterclass presentations offer structured, in-depth sessions that connect delegates with the tools, products, and expertise needed to implement the policies and strategies discussed throughout the event.
12:15 - Masterclass Presentation. (Cotton Theatre)
Closing the Funding Capacity Gap: Turning Community Need into Investable Impact.
Neil Bardsley, Founder and Director, Build My Bid. (Confirmed)
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Why communities with the greatest need often struggle to secure investment.
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Where strong community ideas are lost in the funding process.
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A practical test to assess investment readiness.
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What effective and scalable capacity-building support looks like.
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Evidence from Build My Bids and its impact on organisations and projects.
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How to create fairer access to investment for community-led organisations.
12:15 - 13:00 Building Sustainable Community Organisations. (Conference Room)
How investment, specialist support and stronger business foundations can help smaller sport and physical activity organisations survive, grow and increase their impact.
12:15 - The Future of Sport Funding. (Conference Room)
Will Watt, Managing Director, State of Life (confirmed)
Pete Maguire, Managing Director, Sporting Assets (confirmed)
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WHY: Constraints on public spending are severe. It is more important than ever to focus investment where it makes the most difference whilst supporting the sector as a whole:
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25% of the population are inactive, and public funding must focus on evidence of health outcomes for this demographic.
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But there is a wider market that also needs support. We can finance the sector differently to deliver greater benefits and return on investment.
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HOW: Using grants more effectively and efficiently will create a more sustainable and impactful sector:
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Grants for physical activity need to be attached to consistent and robust evidence of social value (health and wellbeing). Our T-shaped evaluation model of estimates and evidence does this democratically and transparently.
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With support, the sector can become more enterprising. In turn, this will allow more organisations to support themselves through repayable investment - loans.
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WHO: This isn’t theory; this is working effectively now:
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Sporting Capital demonstrates loans can be 4x more cost-effective than grants, with wider ripple effects into local communities.
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Sport England’s model shows that the value of physical activity varies significantly based on whom you engage. (the demographics).
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GM Active evidence for GP referral schemes shows that complex, place-based system change across 8 Boroughs of Manchester can evidence x 10 greater value than working with the average adult.
13:00 - 14:00 Lunch and networking. Opportunities for attendees to connect, share insights and explore potential collaborations.
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2-course buffet lunch
14:00 - 14:45 Masterclass Presentation.
Masterclass presentations offer structured, in-depth sessions that connect delegates with the tools, products, and expertise needed to implement the policies and strategies discussed throughout the event.
14:00 - Masterclass Presentation. (Cotton Theatre)
New ideas, practical models and lessons from the field
14:00 - 14:45 Workshop Presentation.
An interactive session exploring how sports and physical activity organisations can build stronger, more sustainable foundations. Delegates will share experiences, identify common barriers to growth and discuss the professional support, partnerships and investment needed to overcome them.
14:00 - Workshop Presentation. Compelling Data and Evidence to Unlock a Sustainable Future for the Power of Sport. (Conference Room)
Lin Wilson, Senior Consultant, UPSHOT Systems CIC (Confirmed)
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Identify the data that matters most to funders, investors and partners.
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Turn monitoring and evaluation into a compelling evidence-led investment case.
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Demonstrate social impact clearly, consistently and credibly.
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Use practical insights to strengthen future funding applications and partnerships.
14:50 - 16:15 Afternoon Plenary Session (Cotton Theatre)
Diversifying Income
14:50 - Panel Debate - Beyond grants: What does a sustainable funding model actually look like?
Nathan Persaud, Acting Chief Executive Officer, Sported UK (Confirmed)
Rick Jenner, Director, ParkPlay (Confirmed)
Mark Lawrie, MBE, Chief Executive, StreetGames (Confirmed)
Katya Pursall, Strategic Lead, 10GM (Confirmed)
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What should still be grant-funded, and what should not.
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How organisations can diversify income and strengthen resilience.
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Where commissioning, earned income, investment and partnership can play a greater role.
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What realistic sustainability looks like in practice.
15:30 - Unlocking New Capital: What Makes Sport and Physical Activity Investable in 2026 and Beyond?
Cameron Saunders, CEO, ukactive (Confirmed)
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Why the sector must reduce its reliance on fragile grant cycles.
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What investors look for in credible, outcomes-driven projects.
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How sport and physical activity can attract more long-term capital.
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What organisations need to do to become investment-ready.
15:50 - Investing in Sustainable Sport and Physical Activity Enterprises (Cotton Theatre)
Marcus Clay, Alex Phillips, Researcher, UnLtd (Confirmed)
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What Movement for Change set out to achieve and the need it was designed to address.
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Key outcomes and lessons from supporting 79 social entrepreneurs.
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Why funding alone is often insufficient for smaller organisations.
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The importance of business support, leadership development, governance and financial resilience.
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How grants, social investment and other forms of finance can work together.
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What funders, local authorities and sector partners can do to help successful community-led ventures grow.
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The next phase of UnLtd’s work and the opportunity to build a stronger support ecosystem.
16:10 - From Investment to Impact: Building Active, Connected Communities.
Katya Pursall, Strategic Lead, 10GM (Confirmed)
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How investment in community organisations, people and partnerships can create lasting opportunities for sport and physical activity.
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What meaningful impact looks like beyond participation numbers—and how we can build a stronger case for sustained investment.
16:30 - Questions and Answers -
A final opportunity to reflect on the day’s main themes, explore audience questions and draw out the actions, opportunities and partnerships that could help shape the sector’s next phase.
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16:45 - Conference Closed
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Thank you for supporting the Investing In Sports and Physical Activity Conference.