How we’ve progressed over the last 12 months of our long-term strategy to transform lives through the power of sport and physical activity.

Today we're marking four years since we launched Uniting the Movement, our 10-year mission to ensure everyone in England can access the transformative benefits of sport and physical activity.
The strategy describes our vision of a nation where people live happier, healthier and more fulfilled lives, and our role in bringing the sector together to achieve this.
We continue to focus unashamedly on tackling the disparities in our society that make it harder for some people to reap the rewards of being active. Opportunities are still too dependent on background, gender, bank balance, and postcode.
And while our Chief Executive, Tim Hollingsworth, knows we’ve made great strides in the first four years of our strategy, he acknowledges there’s still much work to be done.
"As we near the halfway point of Uniting the Movement, we have a great deal to be proud of, both individually and collectively," he said.
"As an organisation, we’ve been the driving force for changing the narrative around sport’s potential and the way the sport and physical activity sector sees its purpose: bringing the focus squarely onto the tackling of inequalities in provision at every level and creating real change in how we invest the resources we have to support it.
"Alongside a more long-term, systemic relationship with major partners, our new single point of access to our funding has expanded its remit to new audiences, while we’re collaborating with partners in more and more local communities to ensure those in greatest need can be physically active. This is all backed up by a more targeted approach to our highly effective campaigns.
"We know our work is far from done. There are still too many people who feel excluded from sports and physical activity because the right options and opportunities aren’t there.
"However, as a sector, I believe that we are heading firmly in the right direction to bring about the change we desire. Created during the Covid-19 pandemic, I am personally proud of how Uniting the Movement is a strategy that still holds to the ambition we set at launch: to ensure that everyone has an equal chance to be active – no matter who you are, where you come from or what your background is."
Uniting the Movement: what have we achieved?
In the last 12 months of our strategy, we have:
Transformed our funding application process to make it easier for organisations that help people to take part in physical activity to apply for money.
Begun rolling out a £25 million universal offer to support the efforts of Active Partnerships to tackle inequality and inactivity.
Unveiled our first-ever environmental sustainability strategy, Every Move, which included £45 million of new National Lottery funding to help the sector become more green.
Staged Pedal for Paris, a 550-mile bike ride by our chair Chris Boardman to the French capital to inspire action on climate change.
Published research that revealed sport and physical activity generate over £100 billion annually in social value.
invested £120m into funding the next generation of Olympic and Paralympic talent.
Continued our work with UK Sport to assess the sector’s digital maturity and support transformation and innovation.
Renewed our unique partnership with GM Moving to tackle health inequalities in Greater Manchester.
Found that 72% of women change their outdoor activity routines during winter, a statistic we challenged with our Let’s Lift the Curfew movement.
Launched Let’s Get Out There, a new campaign to inspire more women to enjoy the many benefits of being active outdoors.
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