08:30 - 09:00 - Registration, refreshments, and networking. (The Park View Suite)
Refreshments served.
09:00 - 10:30 Morning Plenary Session I (Conference Suite)
National and Local Government Strategies.
09:00 - Welcome to the Why Sports Conference. (Conference Suite)
Chair's opening address.
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Sports, Health and Well-being. A Nation's Progress.
09:10 - A National Movement: Creating a Physically Active Britain. (Conference Suite)
Stephanie Peacock MP, Department for Culture, Media and Sport (invited)
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Aligning local, regional and national agendas to promote sustained physical activity.
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Inter-departmental collaboration: Health, education, sports and green transportation.
09:30 - Physical Activity as a Preventative Medicine. (Conference Suite)
Dr Jeanelle de-Gruchy, Deputy Chief Medical Officer, Office for Health Improvement and Disparities (confirmed)
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NHS 10-Year Plan.
09:50 - Building the Blueprint: Sport England’s Journey from Strategy to Sustainable Success. (Conference Suite)
Lisa Dodd-Mayne, Executive Director of Place, Sport England (confirmed)
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Future trends in sports and physical activity.
10:10 - Headline Sponsor Presentation. (Conference Suite)
Shelley Meyern, Chief Operating Officer, EMD UK (confirmed)
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Presentation topics to be confirmed.
10:30 - 11:00 - Coffee, Refreshments, and Networking. (The Park View Suite)
Served for all attendees.
11:00 - 12:30 Morning Plenary Session 2 (Conference Suite)
Investing in community health and well-being.
11:00 - Why Devolution Deals are Good for our Health and Communities. (Conference Suite)
Hayley Lever, CEO, Greater Manchester Moving (confirmed)
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A Whole System Approach.
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Aligning with government priorities on health, social care and economic prosperity.
11:20 - Improving Public Health for 20-Million People. (Conference Suite)
Speaker to be confirmed. Active Travel England (confirmed)
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Presentation topics to be confirmed.
11:40 - Physical Activity in Primary Care. (Conference Suite)
Dr Hussain Al-Zubaidi, Lifestyle and Physical Activity Champion. Royal College of General Practitioners (confirmed)
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Explore the progress made by the RCGP and partner organisations in supporting physical activity in primary care.
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Patient case studies.
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Age UK: act now, age better.
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Let's dance campaign.
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APC and Sport England anti-obesity medication information and guidance.
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Future ambitions of the RCGP lifestyle and physical activity team.
12:00 - Moving the World Towards an Active Future - how the global sporting goods industry is taking collective action. (Conference Suite)
Caroline Brooks, Head of Physical Activity, World Federation of the Sporting Goods Industry (confirmed)
Caroline Fisher, Global Brand Communications Director, ASICS (confirmed)
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Why physical inactivity is a significant concern to our industry and why we want to play a greater role.
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What the global sporting goods industry is doing collectively to help tackle rising levels of physical inactivity.
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How our industry amplifies the global call to action with WHO, UNICEF, UNESCO, and OECD.
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Connecting with brands and global organisations to expand initiatives to inactive audiences.
12:30 - 13:30 - Masterclass Presentations.
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Gain practical insights and actionable strategies from industry leaders through focused masterclass presentations designed to enhance professional development and support implementation.
12:30 - Active Travel Working for Community Health and Well-being. (Conference Suite)
Kerry McDonald, Special Advisor, Active Essex (Confirmed)
Julian Sanchez, National Cycling Lead, The Active Wellbeing Society (confirmed)
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Why free bike schemes – they tackle our sector priorities of poverty, inactivity, lack of opportunities, community cohesion, health inequalities.
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Do they work? – The independent gold standard evaluation by Volterra proves outstanding value for money and return on investment.
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Lived experience – real people in our target communities – montage of 5 or 6 people from video footage.
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What do free bikes schemes add to Active Travel England and NHS 10 year plan.
12:30 - Social Value and the Future of Evidence and Funding (Newman Suite)
Will Watt, Managing Director, State of Life
Pete Maguire, Managing Director, Sporting Assets
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Presentation topics to be confirmed
12:30 - Investing in Leisure Facilities. (Linder Boardroom)
Partner to be confirmed
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Presentation topics to be confirmed
13:15 - 14:30 Lunch and networking. (The Park View Suite)
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2-course buffet lunch.
14:30 - 15:20 - Case Study Presentations.
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Explore solutions and innovative approaches as sector experts set the scene with key insights, followed by private sector case studies that showcase practical application, measurable outcomes, and transferable learning.
14:30 - Presentation title to be confirmed. (Conference Suite)
Mark Lawrie, CEO, StreetGames (confirmed)
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Presentation topics to be confirmed
14:55 - What Works to Reduce Youth Violence and How Can Sport Contribute. (Conference Suite)
Caleb Jackson, Head of Change for Youth Sector. Youth Endowment Fund (confirmed)
Avoen Perryman, Head of Operations, England Boxing (confirmed)
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Fighting for Futures: How Boxing is Tackling Youth Violence Through Community Engagement and Prevention.
14:30 - Building Healthy Town Centres. (Newman Suite)
Simon Dixon, Head of Policy and Public Affairs, Royal Society of Public Health (confirmed)
Dr Fe Perez, Senior Researcher, Royal Society of Public Health (confirmed)
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High streets and town centres play a vital role in boosting health through active travel and easy access to sport.
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Economic regeneration often overlooks social value, limiting efforts to revitalise town centres.
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A healthy town centre is easy to reach — and worth visiting.
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The Royal Society for Public Health’s framework highlights sport and leisure as key to healthy high streets
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This session explores how to work with local partners to regenerate high streets and get communities moving.
14:50 - Case Study Presentation. (Newman Suite)
Partner to be confirmed
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Presentation topics to be confirmed
14:30 - A New Phase of Physical Activity Pathway Integration. (Linder Boardroom)
Annie Holden, Active Partnerships National Organisation, Strategic Health Lead. (confirmed)
Dr Natasha Jones, President, Faculty of Sport and Exercise Medicine. (confirmed)
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Moving Together. Supporting people living with long-term health conditions.
14:50 - Hillsborough Park Activity Hub. (Linder Boardroom)
Jeff Hunter, Director, Courtside Hubs CIC
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Presentation topics to be confirmed
15:20 - Comfort Break
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Light refreshments
15:30 - 16:30 Afternoon Plenary Session. (Conference Suite)
Participation in Sports and Physical Activity
15:30 - 100 Years of Protecting Our Parks. (Conference Suite)
Helen Griffiths, Chief Executive, Fields In Trust (confirmed)
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Ensuring Every Community has Access to Parks, Playgrounds, Playing Fields and Green Spaces.
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The future vision for parks and open spaces.
15:50 - Boosting Children's Health (Conference Suite)
James Thomas, Impact and Engagement Manager, jnr parkrun (confirmed)
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Presentation topics to be confirmed.
16:10 - Facilitating Opportunities for Older Adults to Participate in Physical Activity. (Conference Suite)
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Activities must cater to diverse older age groups.
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Inclusive age-friendly design.
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Targeted programmes and initiatives.
16:30 - Conference Closed
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Thank you for supporting the Why Sports 2026 Conference


