top of page
08:30 - 09:00 - Registration, refreshments, and networking. (Marble Hall and Gallery) 

Refreshments served 

09:00 - 10:30 Morning Plenary Session I - (Lecture Theatre)

National and Local Government Strategies

09:00 - Welcome to the Why Sports Conference (Lecture Theatre)
 
  • Welcome to the Conference

09:10 - A National Movement: Creating a Physically Active Britain. (Lecture Theatre)
Department for Culture, Media and Sport
  • Aligning local, regional and national agendas to promote sustained physical activity. 

  • Inter-departmental collaboration: Health, education, sports and green transportation.

09:30 - Physical Activity as a Preventative Medicine (Lecture Theatre)
Office for Health Improvement and Disparities
  • Reducing NHS burden through community movement initiatives.

09:50 - Building the Blueprint: Sport England’s Journey from Strategy to Sustainable Success.  (Lecture Theatre)
Sport England
  • Future trends in sports and physical activity.

10:10 - Headline Sponsor Presentation -  (Lecture Theatre)
Partner to be 
confirmed
  • Presentation topics to be confirmed

10:30 -11:00 - Coffee, Refreshments, and Networking (Marble Hall and Gallery)

Served for all attendees

11:00 - 12:30 Morning Plenary Session 2 - (Lecture Theatre)
​

.

11:00 - The Social and Economic Value of Sport and Physical Activity (Lecture Theatre)
Institute of Sport, Manchester Metropolitan University
  • Proving economic and social impacts. 

  • Securing investment in sport and physical activity.

11:20 - The Health Economics of an Active Nation (Lecture Theatre)
 
  • Sport and physical activity aligning to wider health missions.

  • Using physical activity is a cost-effective preventative approach to reducing chronic conditions. 

11:40 - Raising Physical Activity Levels for the Whole Adult Population (Lecture Theatre)
 
  • Shifting from equality to equity.

  • Engaging effectively with diverse communities, ensuring inclusive policies and programmes.

12:00 - Why Devolution Deals are Good for our Health and Communities (Lecture Theatre)
 
  • Aligning with government priorities on health, social care and economic prosperity.

12:30 - Growing the Social Impact Investment Market(Lecture Theatre)
 
  • Presentation topics to be confirmed

12:50 - Masterclass Presentation -  Social Impact and Value. (Lecture Theatre)
 
  • Presentation topics to be confirmed

12:30 - Active Commuting. (Council Room)
 
  • Increasing the number of local journeys being walked, wheeled or cycled by 2030.

  • Investing in cycling infrastructure.

  • Active travel to be integrated into broader. 

12:50 - Masterclass Presentation - (Council Room)
 
  • Presentation topics to be confirmed

12:30 - Women and Girls in Sports: Beyond Participation. (Manufacturing Room)
 
  • Retention, leadership and inclusive strategies.

  • Challenging traditional sporting structures through gender inclusivity.

12:50 - Masterclass Presentation - (Manufacturing Room)
 
  • Presentation topics to be confirmed

13:15 - 14:30 Lunch and networking
  • 2-course buffet lunch

14:30 - Safeguarding In Sport and Physical Activity(Lecture Theatre)
NSPCC (invited)
  • Youth safety, new approaches to safeguarding and engagement.

14:50 - Masterclass Presentation - (Lecture Theatre)
 
  • Presentation topics to be confirmed

14:30 -  Active Places. (Council Room)
 
  • Addressing regional inequalities in activity levels across England.

14:50 - Masterclass Presentation - (Council Room)
 
  • Presentation topics to be confirmed

14:30 - The Volunteer Economy: Investing in the Heartbeat of Sport. (Manufacturing Room)
  •  
  • Retention, recognition and future proofing volunteering.

14:50 - Masterclass Presentation -  (Manufacturing Room)
 
  • Presentation topics to be confirmed

15:20 - Comfort Break 
​​
  • Light refreshments 

15:30 - 16:30 Afternoon Plenary Session - (Lecture Theatre)

 Inclusivity and Participation

15:30 - Inclusive Opportunities for Disabled People in Sports and Physical Activity(Lecture Theatre)
Activity Alliance 
  • Presentation topics to be confirmed

15:50 - Facilitating Opportunities for Older Adults to Participate in Physical Activity (Lecture Theatre)
 
  • Activities must cater to diverse older age groups.

  • Inclusive age-friendly design.

  • Targeted programmes and initiatives.

16:10 - Case Study Presentation - (Lecture Theatre)
 
  • Presentation topics to be confirmed

16:30 - Conference Closed 
 
  • Thank you for supporting theWhy Sports 2026 Conference 

WS-logo-white-black-is-white.png

Why Sports Media Group Limited
Europa Business Park
Birdhall Lane 
Cheadle Heath 
SK3 0XA



T+44 (0)161 821 0122

E: enquiries@wsmg.co.uk

Company Registration Number  - 09589437
 
VAT Number - 234689772

Terms and Conditions - Events - Delegates

SIGN UP AND STAY UPDATED

Why Sports Media Group Limited. EST:2015

  • YouTube
  • X
  • LinkedIn
bottom of page