Why Sports Joins Instagram – 10 Years in the Making!

After a decade of building connections, sharing insight, and championing the power of movement, Why Sports is officially on Instagram.

Yes, it’s taken us 10 years — but we believe the timing couldn’t be better.

For the past decade, we’ve focused on bringing together leaders, organisations, and communities committed to improving lives through physical activity. Now, we’re opening the doors wider.

By joining Instagram, we’re creating a space where knowledge, inspiration, and real-world impact can reach not just professionals and decision-makers, but the public too — because meaningful change only happens when everyone is part of the conversation.

Our new platform will spotlight:

• Inspiring stories from across the sector.

• Evidence-based insight from government and industry.

• Practical ideas to help people move more and live healthier lives.

• Celebrations of the individuals and organisations making a difference.

#itallcounts

We know that improving the nation’s health isn’t something any single organisation can do alone. It takes collaboration, shared learning, and a collective voice. Social media gives us a powerful tool to amplify the incredible work happening across communities and connect it directly with the people it impacts most.

This is more than a new account — it’s an open invitation.

Join us. https://www.instagram.com/_whysports_/

Share your ideas.

Be inspired.

Help motivate lasting behavioural change.

Together, we are stronger.