Refreshments served.

Strong national leadership, clear sector priorities and a firm reminder that physical activity only matters if it improves lives in communities.

• Presentation content to be confirmed.

• Government ambitions for sport and physical activity heading into 2027.

• The role of physical activity in supporting national priorities around health, prevention, communities and opportunity.

• The importance of cross-departmental working to create healthier, more active communities.

• Where the government sees the greatest opportunities for progress.

• What the sector needs to do to support delivery at the community level.

• The latest direction of travel for Sport England investment and partnerships.

• What the sector should understand about future priorities and expectations.

• How investment can better support place, inclusion and long-term impact.

• The importance of working with trusted local partners and communities.

• How national bodies can help create the conditions for meaningful local change.

• Why physical activity should be seen as a core part of prevention, independence and healthier ageing.

• The role adult social care can play in helping people stay active, connected and well for longer.

• How movement and community-based support can reduce isolation, build confidence and improve quality of life.

• Why are stronger links between physical activity, local services and community organisations essential?

• What a more preventative, person-centred approach could look like in practice.

• What health inequality looks like on the ground.

• The real barriers local people face in becoming more active.

• Why trust, relevance and local understanding matter.

• How physical activity can change confidence, wellbeing, connection and life chances.

• What national organisations need to understand if they want to create a real impact locally.

• Presentation topics to be confirmed. 

Served for all attendees.

Reaching Communities Better: Trust, Inclusion and Real-World Engagement

• Why physical activity must be shaped around the reality of people’s lives.

• The barriers faced by people living with long-term health conditions.

• How lived experience can improve the way the sector designs activity opportunities.

• What trusted messaging and practical support look like.

• How local partners can create more positive and sustainable activity journeys.

• Why representation, trust and relevance are central to community engagement.

• The barriers that still exist for ethnically diverse communities.

• What organisations often miss when trying to improve inclusion.

• How can physical activity opportunities better reflect the people they are designed to serve?

• What genuine progress looks like across delivery, leadership and decision-making.

• How culture, identity, and trust shape participation.

• Why generic approaches to community engagement often fail.

• What respectful, relevant physical activity provision looks like.

• The importance of listening before designing.

• What organisations need to understand if they want to build lasting relationships locally.

• A practical example of reaching communities more effectively.

• What changed when delivery became more local, relevant or inclusive?

• Partnership lessons from working across sectors.

• Early impact, learning and what still needs to improve.

• How other organisations can apply similar thinking.

These masterclass sessions provide commercial organisations with the opportunity to showcase the skills, insight and solutions that can help the sector respond to urgent challenges, strengthen delivery and improve outcomes for communities.

• How insight and intelligence can help organisations better understand local needs.

• The value of data in identifying gaps, trends and priority communities.

• How can evidence support stronger decision-making and more targeted delivery?

• Practical ways to turn information into action and improve outcomes

• How stronger local partnerships can improve community outcomes

• The role of design, planning and delivery in supporting physical activity

• Why the community needs should sit at the heart of local solutions

• Practical examples of creating healthier places through collaboration and innovation

• How innovation can help organisations respond to current sector challenges

• Practical tools and solutions that can improve engagement and delivery

• The role of new thinking in creating more inclusive opportunities

• How the sector can adopt approaches that support stronger long-term outcomes

• 2-course buffet lunch.

A chance for delegates to explore specific aims, goals and niche topics associated with physical activity in communities. These focused case study sessions will provide practical insight, fresh thinking and real-world examples of how different challenges and opportunities are being addressed across the sector.

• The importance of creating positive early experiences of sport and physical activity.

• How local organisations can support children beyond traditional settings.

• The role of confidence, enjoyment and belonging in long-term participation.

• Practical examples of community-led approaches that are helping children stay active.

• Presentation content to be confirmed.

• How can physical activity support mental health and emotional well-being?

• The value of community-based programmes in building connection and resilience.

• The importance of creating safe, welcoming and supportive environments.

• Examples of initiatives that are using movement and activity to improve local wellbeing.

• Presentation content to be confirmed.

• Why culture, identity and trust matter in community engagement.

• The barriers that can limit participation across different communities.

• How organisations can create more relevant and inclusive opportunities.

• Practical examples of working with communities to shape better provision.

• Presentation content to be confirmed.

• Light refreshments 

The Next Generation: Teenagers, Community Voice and the Future of Physical Activity.

• What teenagers want from physical activity opportunities.

• The barriers that cause many young people to disengage.

• Why youth voice must be taken more seriously.

• How teenagers can help shape better local provision.

• What organisations and leaders need to hear from young people.

• Why do many traditional physical activities no longer connect with teenagers

• The role of identity, confidence, belonging and social connection in participation.

• How organisations can involve young people more meaningfully in design and decision-making.

• What local communities, partners, and leaders can do differently.

• How the sector can create more relevant, inclusive and lasting opportunities for the next generation.

• Thank you for supporting the Why Sports 2027 Conference