The Importance of Measuring the Social Value of Sport and Physical Activity.
- Why Sports
- Sep 30, 2025
- 2 min read
Updated: Oct 1, 2025
In today’s society, the benefits of sport and physical activity extend far beyond participation levels, medals, or league tables. They touch every corner of our lives – from improved physical and mental health, to stronger communities, reduced health inequalities, and even increased economic productivity. Yet for too long, the true impact of sport and physical activity on wider society has been under-valued and under-measured.
Understanding and evidencing the social value of sport and physical activity is no longer a “nice to have” – it’s an essential part of building the case for investment, policy development, and sector-wide collaboration. By capturing outcomes such as better well-being, improved social cohesion, reduced reliance on health services, and greater educational attainment, we can demonstrate how sport and activity are powerful drivers of a healthier, happier, and more resilient nation.
Why Measurement Matters.
When sport and physical activity organisations can measure and articulate their social value, they are better placed to:
Influence policymakers and funders by showing a clear return on investment.
Strengthen community partnerships with evidence of positive outcomes.
Design more effective programmes based on data-driven insights.
Champion inclusion and equity by highlighting where impact is most needed and most achieved.
This shift towards evidence-led practice is helping to transform the way the sector is understood, supported, and funded.
State of Life at the Why Sports 2026 Conference.
Why Sports is proud to announce that State of Life, the UK’s leading organisation in measuring and valuing wellbeing and social impact, will be delivering a Master Class presentation at the Why Sports 2026 Conference.
State of Life will share:
The latest updates and evidence on measuring the value of sport and physical activity.
Practical solutions for organisations seeking to demonstrate their impact.
Future frameworks to ensure that the sector continues to capture and communicate the full breadth of its contribution to society.
This Master Class will be an unmissable opportunity for delegates to deepen their understanding, gain practical tools, and join the conversation on how sport and physical activity can continue to shape a healthier and happier Britain.
Building a Healthier and Happier Society Together.
The Why Sports 2026 Conference is more than just a gathering of professionals – it is a platform for driving change. By placing social value at the heart of discussions, the event will empower sector leaders, policymakers, and practitioners to align their efforts and strengthen the case for investment in sport and physical activity.
Measuring what matters most is key to ensuring that sport and physical activity are not just seen as pastimes, but as vital components of a thriving, inclusive society. With partners like State of Life helping to lead the way, the sector is well-placed to build the frameworks and evidence base needed to support future generations.
State of Life led the consortium building the new model of social value for Sport England and are named advisors on the HM Treasury guidance on how to measure and evaluate wellbeing.
Comments